Problem
Most SMEs don’t have a marketing plan. Marketing activities are done haphazardly without a clear understanding of how it adds value and how it should be measured or improved. The result is that money spent on marketing often go to waste because the associated activities don’t effectively support sales and build brand reputation. We then help you to kickstart the implementation of the plan to ensure a successful roll-out.
Approach
We kickstart the process with a workshop to review the current marketing, understand the business goals and set clear marketing objectives. We then work with you and your team to develop a comprehensive marketing plan that clearly states your value proposition and marketing messages together with the tools and tactics to reach your target market successfully.
Duration
Three months.
Fee
R60,000 or $6,000 (for companies outside South Africa) split into three monthly payments.