Portfolio product rage

Portfolio Pharmaceuticals is an Indian owned, South African based pharmaceutical company focused on a variety of critical care products and an expanding range of consumer products. The company approached Firejuice to help it refresh its corporate brand and introduce a new range of vitamin supplements. We acted in the role of outsourced Marketing Managers working closely with a cross-functional team inside the business to define the company brand and modernise it to reflect a new, ambitious vision. We then guided the business through a process of developing and launching a new product range, called Bodivite. The process involved brand naming, packs design, copywriting and print-proofing in partnership with a Graphic Designer. We concluded our involvement by ensuring all marketing materials are updated, including the company website and sales brochures.