Portfolio Pharmaceuticals is an Indian owned, South African based pharmaceutical company focused on a variety of critical care products and an expanding range of consumer products. The company approached Firejuice to help it refine its corporate brand strategy and introduce a new range of vitamin supplements.
We acted in the role of outsourced Marketing Managers working closely with a cross-functional team inside the business to:
- define the company brand and work with a graphic designer to modernise it
- guide the business through a process of developing and launching a new product range, called Bodivite.
We concluded our involvement by working with our web development partner to re-build the company website to reflect the new brand and include the Bodivite product range.