A selection of projects showcasing the type of work we do.

Marketing coaching to launch a new clothing brand

We provided marketing advice and coaching to Johannesburg-based entrepreneur Carmen Sundelowitz as she launched a new kid’s activewear brand to compliment her already successful kids swimwear brand, Spurt. Carmen own the rights to the Spurt brand for over twenty years and have built up a loyal following at schools and clubs countrywide looking for quality,…

Marketing review for a hair-care business in Uganda

Firejuice conducted a strategic marketing review for Movit Products Limited in Uganda, East Africa. The business was started by the founder and a friend twenty years ago selling shampoo from the back of a motorcycle and has since grown to one of the largest businesses in the country. As part of its goal to expand…

Business development plan for an engineering consultancy

We worked with the owner of C-Squared Project Management Services over 12 months to develop a business development plan to secure more work within the energy sector in South Africa. We jointly conducted industry research to identified sectors of opportunity and potential key accounts. We then developed a Sales and Marketing plan to introduce C-Squared…

Marketing project management for a pharmaceutical company

Portfolio Pharmaceuticals is an Indian owned, South African based pharmaceutical company focused on a variety of critical care products and an expanding range of consumer products. The company approached Firejuice to help it refine its corporate brand strategy and introduce a new range of vitamin supplements. We acted in the role of outsourced Marketing Managers…

Marketing strategy for a mid-sized industrial company

RMS is a manufacturer and distributor of refractory materials for the metallurgical industry worldwide. The company is based in Vereeniging and can trace its origins back to the mining boom in South Africa. We were asked to help develop a strategic marketing plan to expand into new high-end products and related services. We conducted many…

Brand strategy and divisional marketing plans for an engineering group

Bosch Holdings consists of a group of engineering-related companies, including Bosch Projects, a multidisciplinary engineering firm, Bosch Capital, which provides project finance, and Bosch Ulwazi, the training and development arm. We helped the group develop a marketing plan for each of its divisions to promote core services to existing key accounts and expand into new…

Marketing plan to support regional branch expansion

Firejuice were asked to develop a marketing strategy to help Security Warehouse expand its store footprint in Gauteng province and grow its security consulting division. We worked closely with the management team to review all marketing activities and develop a strategy for positioning the business as an expert in the security technology industry and raising…

Brand strategy for a men’s clothing startup

Code is a retail clothing brand targeting the millennial male consumer in Southern Africa. We worked with founder Bruce Sherman over several weeks to formalise the brand story and ensure a crisp positioning that appeals to the target customer. The internal design team at Code translated the brand position into a logo and website design…

Marketing strategy for a mid-sized supply-chain business

Given its multi-national client base and sensitive nature of its work (handling food), CoSo needed to improve its brand image to reflect its relentless focus on quality and service. We reviewed the industry, both local and global, to understand how other food packers position themselves. We then did an audit of all marketing materials used…

Marketing plan and implementation for a HR consultancy

The founder of BEESA, a business consultancy, asked us to help him define the company brand and review the marketing strategy. Working closely with senior managers, we summarised the brand story over several interviews and consolidated our findings in a brand strategy presentation. This presentation was then used to refresh the company brand with the…

Marketing plan for a manufacturing company

We developed a Marketing plan for Supertec to support it through a period of rapid expansion. The brand needed to reflect the credibility of the business and support the roll-out of new branches across the Gauteng province of South Africa. Through a careful review of the Supertec website and marketing materials, we identified a shortlist…