A man holding a cellphone

Calmex Telecommunications has appointed Firejuice to support its internal marketing department with project management services during the kick-off phase of the Calmex mobile app launch. The app provides innovative mass-market mobile connectivity to selected markets across South Africa. 

Calmex is a telecommunications and technology startup that has developed a free-to-download mobile application that uses data streaming instead of GSM networks to connect mobile devices.  Through this technology, calls are cheaper allowing more people to get connected and be part of the future. Through a simple download of the Calmex app, users turn their phones into a data device that functions like a cell phone but at a fraction of the cost since it does not use standard GSM networks  

“We appointed Firejuice because they bring a fresh strategic angle to our marketing efforts, helping us target our investment and maximise results as we introduce this innovative offering to the market,” says Mason Lamoen, Marketing Manager – Calmex Telecommunications.  “In addition, their hands-on manner will provide practical support to our team, ensuring an immediate lift in our momentum.”

Marketing strategist, Bernard Jansen, the founder of Firejuice, says: “Firejuice is unique in that we work specifically with entrepreneurial companies to help them execute marketing projects professionally, yet affordably.  In the case of Calmex, we offer a flexible, outsourced marketing strategy and implementation-support function to the Calmex team during a critical period. 

“The objective of using Firejuice is to support us as we rapidly deploy the Calmex app into the market, build brand relevance and chase adoption among cash strapped South African consumers hungry for an affordable way to stay connected,”  concludes Lamoen.