Cargo container being loaded onto an airplane

To achieve and entrench its positioning goal as the leading supplier of security seals and bags in Southern Africa, Aluvin has appointed Firejuice to provide outsourced marketing management and marketing strategy services.

Aluvin manufactures and distributes security seals and security bags to preserve cargo and prevent theft in industries including banking, logistics, pharmaceuticals and retail. Beginning with a single seal for the SA Post Office 60 years ago, the company is today an industry market leader, and its next big goal is a significantly raised profile.

As such, Firejuice has stepped in to serve as an outsourced marketing department – beginning with implementing a strategic marketing plan.

“Working with Aluvin would always be exciting, but it is especially relevant right now. During a global health pandemic, there is extra focus on safety, security and hygiene, and at Firejuice we believe there is great potential in unveiling to the world the importance of Aluvin’s offering,” says Moshoeu Lebelo, Project Manager at Firejuice.

Kevin Norwitz, Aluvin’s Managing Director, goes on, “Because we provide some of the biggest players in the South African economy with security seals and bags, the Aluvin brand is already well-known. But it deserves to be professionally managed as a key asset. Our brief to Firejuice has been to help us to grow awareness and build reach, in support of our sales efforts.”

Bernard Jansen, the founder of Firejuice, concludes, “Firejuice is unique in that we work specifically with entrepreneurial companies and we’re known for helping them to execute marketing projects professionally yet affordably. In the case of Aluvin, the company has a rich history of adding value to the supply chains of their own clients, and we aim to play a partnership role in packaging and promoting this worthy value proposition for them.”