has appointed Firejuice to provide outsourced brand management support as it re-launched its company brand and introduced a new product line to the market.
Marketing consultancy Firejuice worked with boutique pharmaceutical firm Portfolio Pharmaceuticals over a period of 12 months to develop a new range of branded nutraceuticals and update the company’s brand to reflect its ambitious expansion plans for Southern Africa.
Acting in the capacity of an outsourced marketing department, the team at Firejuice systematically worked with a cross-functional team at Portfolio to define a clear brand identity for the company, develop a new visual identity for the business and roll this out across all marketing materials. Subsequently, a new product brand was conceptualised and launched, called Bodivite, aimed at providing quality vitamin supplements at an affordable price.
“It was a pleasure working with team Firejuice to help us rebrand our company and introduce a new product range to the South Africa Market. Firejuice guided us through the process, which involved both strategic input and hands-on support,” says Bernie McDowall, Director of Portfolio Pharmaceuticals.
According to Bernard Jansen, founder and managing consultant at Firejuice, the partnership with Portfolio Pharmaceuticals is an ideal example of how small to medium-sized companies can benefit from professional marketing support without having to invest in the full-blown, full-time in-house marketing department.
“Most SMEs struggle to match their business potential due to a lack of clear brand and marketing strategy and unprofessional execution, leading to weak communication that does not move the sales needle” – Bernard Jansen, Brand Consultant at Firejuice
The work with Portfolio Pharmaceuticals gave Firejuice an opportunity to help a high-potential business position itself for accelerated growth over the coming years based on sound business fundamentals and now, a well-crafted company brand and exciting new product range.
“We can confidently say Firejuice added significant value to our business during a critical period of our development,” concludes McDowall.