I am a marketing consultant based in Johannesburg, South Africa. I enjoy working with owners and executives of small to medium-sized companies to achieve business objectives through a strategic approach to marketing.
My view is that too many entrepreneurial companies struggle to achieve their potential because of poor marketing. They focus too much on the tactics and the tools, such as “what social media platform should we use” while neglecting the basics such as a clear marketing plan.
I started my career working as a brand manager of various well-known retail brands. I then had a short stint as the general manager of digital marketing agency before starting Firejuice.
My goal is to help small/medium companies do better marketing so that they can see the benefits of properly promoting themselves.
I bring a brutally honest approach to my engagements since this allows everyone to establish the key issues quickly and make rapid progress. By working closely with you, I combine my understanding of marketing, with your specific industry knowledge to develop relevant solutions – no matter the business you are in.
I have a B.Com (Hons) from the University of Stellenbosch, an MBA from Wits Business School and completed international short courses in marketing strategy and marketing analytics. I also keep an online journal (or “blog”) about my learnings as a consultant called The Underdog Blog. I wear small hearing aids to help with surround sound as I am deaf in my left ear.
Over the years, I have worked with over a hundred businesses across diverse sectors to help them take a best practice approach to marketing. The journey continues and I would gladly talk to you about your marketing challenge!