Brand & marketing review for a leading tech accelerator.
Route-to-market strategy to grow solar panel sales in Malawi.
Marketing advice and coaching to launch a new kids clothing brand
Strategic marketing review & recommendations for a haircare business in Uganda
At least 87% of business owners spend money on marketing, yet only 37% keep track of their results. That’s according to recent findings by marketing consulting firm Firejuice in its annual SME Marketing Landscape Survey. “People are throwing money at marketing, but they don’t know what they’re doing, why or how, it’s a mess and…
Business development plan for an engineering consultancy
Brand strategy and new product launch for a pharmaceutical company
Brand story and marketing message to support sales growth.
One of the biggest reasons marketing activity fails in small to medium-sized business is because it is managed poorly. In this article, we look at the building blocks of an effective investment in marketing activity within businesses.
Use both marketing and sales to drive business growth Business owners should combine both approaches for optimal results. The difference between marketing and sales is a question that concerns many entrepreneurs. There is often a perception that marketing doesn’t work, is too expensive or simply takes too long to show results. The result is a…
