We provided marketing advice and coaching to Johannesburg-based entrepreneur Carmen Sundelowitz as she launched a new kid’s activewear brand to compliment her already successful kids swimwear brand, Spurt. Carmen own the rights to the Spurt brand for over twenty years and have built up a loyal following at schools and clubs countrywide looking for quality,…
Firejuice conducted a strategic marketing review for Movit Products Limited in Uganda, East Africa. The business was started by the founder and a friend twenty years ago selling shampoo from the back of a motorcycle and has since grown to one of the largest businesses in the country. As part of its goal to expand…
At least 87% of business owners spend money on marketing, yet only 37% keep track of their results. That’s according to recent findings by marketing consulting firm Firejuice in its annual SME Marketing Landscape Survey. “People are throwing money at marketing, but they don’t know what they’re doing, why or how, it’s a mess and…
We worked with the owner of C-Squared Project Management Services over 12 months to develop a business development plan to secure more work within the energy sector in South Africa. We jointly conducted industry research to identified sectors of opportunity and potential key accounts. We then developed a Sales and Marketing plan to introduce C-Squared…
Intuitive is a fintech startup employing over forty staff and operating in the debt repayment space. The company has both a consumer and a business product offering that streamlines monthly debt repayments. Our role was to support the Marketing Manager during a period of intense activity to prepare a marketing strategy for the group’s products…
Portfolio Pharmaceuticals is an Indian owned, South African based pharmaceutical company focused on a variety of critical care products and an expanding range of consumer products. The company approached Firejuice to help it refine its corporate brand strategy and introduce a new range of vitamin supplements. We acted in the role of outsourced Marketing Managers…
RMS is a manufacturer and distributor of refractory materials for the metallurgical industry worldwide. The company is based in Vereeniging and can trace its origins back to the mining boom in South Africa. We were asked to help develop a strategic marketing plan to expand into new high-end products and related services. We conducted many…
One of the biggest reasons marketing activity fails in small to medium-sized business is because it is managed poorly. In this article, we look at the building blocks of an effective investment in marketing activity within businesses.
The difference between sales and marketing is a question that concerns many entrepreneurs. There is often a perception among business owners that “marketing” doesn’t work, and is too expensive, and that they should rather focus on “selling”. The result is that marketing activities are neglected in favour of a direct selling approach. But are business…
Bosch Holdings consists of a group of engineering-related companies, including Bosch Projects, a multidisciplinary engineering firm, Bosch Capital, which provides project finance, and Bosch Ulwazi, the training and development arm. We helped the group develop a marketing plan for each of its divisions to promote core services to existing key accounts and expand into new…
