Bernard Jansen is a marketing consultant based in Johannesburg, South Africa. He focuses on helping small/medium-sized companies do better marketing through the creation of sharp marketing strategies, water-tight plans and reliable implementation support.

What does a marketing consultant do

What does a marketing consultant do?

What is a marketing consultant? Spoiler: Not necessarily someone who should be doing your marketing for you. Just because they can, doesn’t always mean they should. But, as with most things, it depends on: the type of marketing help you actually need, the type of consultant you require, whether the latter unicorn is actually a…

Brand strategy and divisional marketing plans for an engineering group

Bosch Holdings consists of a group of engineering-related companies, including Bosch Projects, a multidisciplinary engineering firm, Bosch Capital, which provides project finance, and Bosch Ulwazi, the training and development arm. We helped the group develop a marketing plan for each of its divisions to promote core services to existing key accounts and expand into new…