Bernard Jansen is a marketing consultant based in Johannesburg, South Africa. He focuses on helping small/medium-sized companies do better marketing through the creation of sharp marketing strategies, water-tight plans and reliable implementation support.

Brand strategy and divisional marketing plans for an engineering group

Bosch Holdings consists of a group of engineering-related companies, including Bosch Projects, a multidisciplinary engineering firm, Bosch Capital, which provides project finance, and Bosch Ulwazi, the training and development arm. We helped the group develop a marketing plan for each of its divisions to promote core services to existing key accounts and expand into new…