Firejuice conducted a strategic marketing review for Movit Products Limited in Uganda, East Africa. The business was started by the founder and a friend twenty years ago selling shampoo from the back of a motorcycle and has since grown to one of the largest businesses in the country. As part of its goal to expand…
At least 87% of business owners spend money on marketing, yet only 37% keep track of their results. That’s according to recent findings by marketing consulting firm Firejuice in its annual SME Marketing Landscape Survey. “People are throwing money at marketing, but they don’t know what they’re doing, why or how, it’s a mess and…
We worked with the owner of C-Squared Project Management Services over 12 months to develop a business development plan to secure more work within the energy sector in South Africa. We jointly conducted industry research to identified sectors of opportunity and potential key accounts. We then developed a Sales and Marketing plan to introduce C-Squared…
Intuitive is a fintech startup employing over forty staff and operating in the debt repayment space. The company has both a consumer and a business product offering that streamlines monthly debt repayments. Our role was to support the Marketing Manager during a period of intense activity to prepare a marketing strategy for the group’s products…
Portfolio Pharmaceuticals is an Indian owned, South African based pharmaceutical company focused on a variety of critical care products and an expanding range of consumer products. The company approached Firejuice to help it refine its corporate brand strategy and introduce a new range of vitamin supplements. We acted in the role of outsourced Marketing Managers…
RMS is a manufacturer and distributor of refractory materials for the metallurgical industry worldwide. The company is based in Vereeniging and can trace its origins back to the start of the mining boom in South Africa. We were asked to help develop a strategic marketing plan to support its goal of expanding into new high-end…
Bosch Holdings consists of a group of engineering-related companies, including Bosch Projects, a multidisciplinary engineering firm, Bosch Capital, which provides project finance, and Bosch Ulwazi, the training and development arm. We helped the group develop a marketing plan for each of its divisions to promote core services to existing key accounts and expand into new…
We were asked to develop a marketing strategy to help Security Warehouse expand its store footprint in Gauteng province and grow its security consulting division. We worked closely with the management team to review all marketing activities and develop a strategy for positioning the business as an expert in the security technology industry and raising…
Code is a retail clothing brand targeting the millennial male consumer in Southern Africa. We worked with founder Bruce Sherman over several weeks to formalise the brand story and ensure a crisp positioning that appeals to the target customer. The internal design team at Code translated the brand position into a logo and website design…
Given its multi-national client base and sensitive nature of its work (handling food), CoSo needed to improve its brand image to reflect its relentless focus on quality and service. We reviewed the industry, both local and global, to understand how other food packers position themselves. We then did an audit of all marketing materials used…
