We developed a marketing strategy for Energ-G-Africa in Malawi to position it as a credible and ambitious player within the sustainable energy market in Southern Africa. Through interviews with senior managers and a review of the business strategy, we developed a plan to raise the business profile among institutional investors and drive demand through its…
What is a marketing consultant? Spoiler: Not necessarily someone who should be doing your marketing for you. Just because they can, doesn’t always mean they should. But, as with most things, it depends on: the type of marketing help you actually need, the type of consultant you require, whether the latter unicorn is actually a…
Marketing advice and coaching to launch a new clothing brand
Strategic marketing review for a personal care business in Uganda
At least 87% of business owners spend money on marketing, yet only 37% keep track of their results. That’s according to recent findings by marketing consulting firm Firejuice in its annual SME Marketing Landscape Survey. “People are throwing money at marketing, but they don’t know what they’re doing, why or how, it’s a mess and…
Business development plan for an engineering consultancy
Brand strategy and new product launch for a pharmaceutical company
Strategic marketing plan for an engineering company
One of the biggest reasons marketing activity fails in small to medium-sized business is because it is managed poorly. In this article, we look at the building blocks of an effective investment in marketing activity within businesses.
Use both marketing and sales to drive business growth Business owners should combine both approaches for optimal results. The difference between marketing and sales is a question that concerns many entrepreneurs. There is often a perception that marketing doesn’t work, is too expensive or simply takes too long to show results. The result is a…
