Bernard Jansen is a marketing consultant based in Johannesburg, South Africa. He focuses on helping small/medium-sized companies do better marketing through the creation of sharp marketing strategies, water-tight plans and reliable implementation support.

two people talking marketing strategy

What does a marketing consultant do?

What is a marketing consultant? Spoiler: Not necessarily someone who should be doing your marketing for you. Just because they can, doesn’t always mean they should. But, as with most things, it depends on: the type of marketing help you actually need, the type of consultant you require, whether the latter unicorn is actually a…