How do small/medium-sized companies in South Africa market themselves? It is the question we asked ourselves at the start of 2020 and subsequently embarked on a research project to find out. Of course, this would interest us, because as marketing consultants, we continuously work with SMEs in helping them sharpen their marketing strategies. We also…
Business development process for an engineering consultancy
Marketing coaching and support for a fintech startup
Brand refresh for a pharmaceutical company and new product launch
Strategic marketing plan for an industrial business
One of the biggest reasons marketing activity fails in small to medium-sized business is because it is managed poorly. In this article, we look at the building blocks of an effective investment in marketing activity within businesses.
The difference between sales and marketing is a question that concerns many entrepreneurs. There is often a perception among business owners that “marketing” doesn’t work, and is too expensive, and that they should rather focus on “selling”. The result is that marketing activities are neglected in favour of a direct selling approach. But are business…
Divisional marketing plans for an engineering group
Strategic marketing plan for a technology warehousing and distributions business
Brand strategy for a mens clothing startup
