Bernard Jansen is a marketing consultant based in Johannesburg, South Africa. He focuses on helping small/medium-sized companies do better marketing through the creation of sharp marketing strategies, water-tight plans and reliable implementation support.

The SME marketing landscape in South Africa

How do small/medium-sized companies in South Africa market themselves? It is the question we asked ourselves at the start of 2020 and subsequently embarked on a research project to find out. Of course, this would interest us, because as marketing consultants, we continuously work with SMEs in helping them sharpen their marketing strategies. We also…

Using both marketing and sales to grow a company

The difference between sales and marketing is a question that concerns many entrepreneurs. There is often a perception among business owners that “marketing” doesn’t work, and is too expensive, and that they should rather focus on “selling”. The result is that marketing activities are neglected in favour of a direct selling approach. But are business…