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We work with entrepreneurs and companies to implement marketing that works.

Team Firejuice

Marketing strategy

We work with you over a pre-defined period to develop a marketing strategy for your business.

Marketing plans

We write marketing plans for brands and companies to provide a clear roadmap for growth.

Marketing management

We help you implement your marketing using best practice project management approaches.

View our full list of services >

News & Views

Firejuice provides outsourced marketing management and strategy to top security seals company, Aluvin

Press release

To achieve and entrench its positioning goal as the leading supplier of security seals and bags in Southern Africa, Aluvin has appointed Firejuice to provide outsourced marketing management and marketing strategy services. Aluvin manufactures and distributes security seals and security bags to preserve cargo and prevent theft in industries including banking, logistics, pharmaceuticals and retail.…

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Firejuice provides Virtual Marketing Manager function for PRIMA Industrial Holdings

Firejuice provides virtual marketing manager function for PRIMA Industrial Holdings

Press release

Firejuice provides virtual marketing manager function for PRIMA Industrial Holdings, trusted supplier of comminution solutions to the global mining industry. The time had come to turn marketing from a time-consuming necessity into a dynamic function; one that would enable it to increase its customer focus and enter new markets. Firejuice stepped in, to serve as…

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The SME marketing landscape in South Africa

Blog

How do small/medium-sized companies in South Africa market themselves? It is the question we asked ourselves at the start of 2020 and subsequently embarked on a research project to find out. Of course, this would interest us, because as marketing consultants, we continuously work with SMEs in helping them sharpen their marketing strategies. We also…

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Marketing strategist, Bernard Jansen helps launch a mobile app

Firejuice supports Calmex Telecommunications with mobile app launch

Press release

Calmex Telecommunications has appointed Firejuice to support its internal marketing department with project management services during the kick-off phase of the Calmex mobile app launch. The app provides innovative mass-market mobile connectivity to selected markets across South Africa.  Calmex is a telecommunications and technology startup that has developed a free-to-download mobile application that uses data…

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Testimonials

Movit Products Limited – Uganda
Simpson Birungi - Chairman

Firejuice made a helpful contribution to assist us in understanding our marketing challenges and provided a clear direction to support our expansion in East and West Africa.
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PRIMA Industrial
William Price - Managing Director

Team Firejuice has become a valuable addition to our team as we aim to build on our 80 years of history and grow our international presence as a specialist provider of solutions to the global mining sector.
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Alphawave
Frans Meyer - Group CEO

Added insight into my thinking around the role that a brand plays in a technology business
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Topia Water
Rudi van den Heever - Managing Director

Really enjoyed working with Bernard and his team on defining our marketing strategy. We had a complicated process to follow to dissect the multiple levels and brands we work with, but the process was managed in an easy to understand and effective manner.

Keith McIvor
Entrepreneur - Financial Services

We recruited FireJuice to provide support and guidance to our company marketing structure. FireJuice were great, they understood what we were looking for and were very flexible in accomodating what was an unusual request. Thorough, structured and professional they developed our marketing capabilities significantly in a short time and have left us better off.

Portfolio Pharmaceuticals
Bernie McDowall - Director

It was a pleasure working with team Firejuice to help us rebrand our company and introduce a new product range to the South African market.

Refractory & Metallurgical Solutions
Dennis Brazier - Managing Director

I would recommend Firejuice to any SME out there struggling to find its identity or brand as well as getting a new perspective of what its marketing strategy needs to be.

Jetline Print
John Shalala - Chief Executive Officer

A refreshing approach to marketing strategy.

C-Squared Project Management
Hilton Roos - Director

Through intelligent guidance, brutal honesty and practical help, we have seen a substantial increase in new business opportunities.

Bosch Holdings
Mike Gibbon - Chief Executive

The intervention has created a collective buy-in to the benefits of marketing and has delivered tangible positive results to Bosch Holdings.

Security Warehouse
Pasco Lattuca - Managing Director

Solid business understanding, bottomless marketing skills, approachable attitude and no-holds-barred feedback.

Supertec Ceilings & Board
Doron Friedman - Chief Executive Officer

Provided practical guidance on developing our brand identity and educated us on the marketing components of our business.