Firejuice works with small and midsized companies across Southern Africa to take a structured approach to business development.
News & views
Firejuice has been an important member of the team, they are definitely adding value, and their diligence has carried us through tight tasks over the course of the project. For me, I believe they have a lot to offer in the space.
Firejuice helped me structure my ideas for a new clothing brand and held me to launch it cost-effectively. Their practical advice and obvious experience across the full spectrum of marketing activities certainly gave me a headstart.
I have contracted Firejuice to provide me with sales and marketing coaching and I am amazed at the immediate difference this has made. They challenged my thinking on various levels and made me realise how integral the marketing process is to the entire business. This was the best investment I could make!
They have revolutionised how we think about marketing our business.
Firejuice conducted a thorough analysis of our marketing strategy and made a helpful contribution to help us refine our approach to expansion in the region. They went about in a structured manner and presented their findings to our executive team within a relatively short time.
Working with Firejuice brings a fresh perspective to building an industrial business brand. Team Firejuice has become a valuable addition to our team as we aim to build on our 80 years of history and grow our international presence as a specialist provider of comminution solutions to the global mining sector.
I enjoyed working with Firejuice to review our marketing strategy in light of our business objectives. They added insight to my thinking around the role that a brand plays, especially in a technology business.
Really enjoyed working with Bernard and his team on defining our marketing strategy. We had a complicated process to follow to dissect the multiple levels and brands we work with, but the process was managed in an easy to understand and effective manner.
We recruited FireJuice to provide support and guidance to our company marketing structure. FireJuice were great, they understood what we were looking for and were very flexible in accomodating what was an unusual request. Thorough, structured and professional they developed our marketing capabilities significantly in a short time and have left us better off.
It was a pleasure working with team Firejuice to help us rebrand our company and introduce a new product range to the South African market.
I would recommend Firejuice to any SME out there struggling to find its identity or brand as well as getting a new perspective of what its marketing strategy needs to be.
A refreshing approach to marketing strategy.