Who we are

Bernard Jansen Marketing Consultant

Bernard Jansen

Owner & consultant

Bernard is a marketer by heart who spent the first decade of his career working within Brand Management inside a large South African corporate. In 2013 he started consulting to small businesses on how to improve their marketing and, after a short stint as General Manager of a Digital Marketing agency, opened Firejuice to offer marketing strategy and management services to Small and Medium sized companies.

Bernard enjoys working directly with entrepreneurs to help them do better marketing. He is a business minded marketer with substantial experience inside highly entrepreneurial environments. He has a B.Com (Hons) from the University of Stellenbosch, an MBA from Wits Business School and completed the Mini MBA in Marketing Strategy from Marketing Week (UK).

Bernard wears small hearing aids which helps him with surround sound since he is deaf in his left ear.

Moshoeu Lebelo

Project Manager

Moshoeu graduated with a B.Com in Marketing from the University of Johannesburg in 2017. She joined Firejuice in the same year to help Bernard build the Firejuice brand and service clients.

Since starting at Firejuice, Moshoeu has completed additional courses in digital marketing and continued to develop her skills in managing marketing projects effectively on behalf of our clients.

Mark Turpin


We work closely with Mark Turpin, a consultant and business coach at Kessels & Smit The Learning Company, a Dutch based consulting firm, and sessional lecturer at Wits Business School.

Mark is a shareholder in Firejuice and brings wisdom and solid experience in organisational learning and strategy.

brand development

Network of freelancers

We have an established network of freelancers and small agencies to help with:

  • Graphic design
  • Website development
  • Social media
  • Copy writing
  • Online marketing (Adwords, SEO, etc)
  • Content