How should you categorise your customers?

  I wonder how I should refer to my clients. Maybe you can help? I don’t work with corporates, mainly because they have their own marketing departments, fully staffed with everything from a marketing assistant to a Chief Marketing Officer. They are also way too bureaucratic for how I work: fast! But what does one…

Why did that customer reject your quote?

Why did that customer reject your quote? By Bernard Jansen   One of my blog’s regular followers recently emailed me: “I am struggling with quoting/costing. My potential clients mostly complain that I am expensive, and that’s how I lose 9 out of 10 jobs.” I know many business owners have this same challenge. You submit…

Great products don’t sell. Sorry.

Do you have a great product or service that just won’t sell? No matter how hard you try, how many potential customers you visit, how much you advertise – it just doesn’t sell. The worst? You know it should sell, because it’s that good an offering. It’s better than the competition. The price is low,…