What is your relationship status with your client?

  If you are in a services business, you are primarily relying on building a good relationship with your client. This relationship determines the success or failure of your business and should be actively managed. In the beginning, the greatest hurdle to a productive relationship is establishing trust. Then, as things mature, it becomes a…

How should you categorise your customers?

  I wonder how I should refer to my clients. Maybe you can help? I don’t work with corporates, mainly because they have their own marketing departments, fully staffed with everything from a marketing assistant to a Chief Marketing Officer. They are also way too bureaucratic for how I work: fast! But what does one…