Choose your customer carefully.

  What makes a seesaw so amazing for a child is that whatever someone does on the other side has a direct, positive impact on them. Off course, this all works in the physical world of the park playground, but what about the adult world and the playground of business? What about the intangible world…

Is your business leaving a scent?

  How do you attract attention in the wild? You leave footprints and a scent. Evidence that you’re in the area… With digital marketing tools it is easier than ever to drop a scent that you are around. On average every week about 200 people visit the Firejuice website. 90% of them are from South…

The rules of the business jungle

The number 1 trick in Sales, is Marketing. The number 1 trick in Marketing, is Branding. Branding is about what sets you apart. Difference. Uniqueness. Why us? Why not them? If you are not different, even remotely, then you are a commodity. Commodities are traded on price and availability. Margin is predetermined by the customer.…

Where’s your but

That’s right, do you know where’s your but? As in, we do this, but not that? Our services are ideal for these people, but not those? Do you know the answer? The world’s biggest brands do. If you want to eat seriously healthy food, then McDonalds is not for you. If you want a computer…

Marketing is for brands, not products…

Here’s an interesting thought I had recently: you don’t market a product, but rather a brand. Many business owners don’t understand this. Granted, this should not be news to someone like myself who claims to be a marketing professional, but it is a truism that is easy to forget amid the daily pressures of business……