Don’t be different. Be special!

I’ve been thinking about this idea of work as art. That what your business sells can be truly special. Note, special does not mean visibly different, or cheaper or better. To me “special” means that you have put something of yourself into the business. That your time and effort have gone into it and that you believe…

lone tree on a dry hill

What does your business brand stand for?

Your business should take a stand on the things that matter to your customers I appreciate what Donald Trump is doing in American politics. And what Julius Malema is doing here in South Africa. Both stand for something in a sea of foggy politics. There is no doubt about what they represent, and to whom.…

The power of a brand story

It’s quite embarrassing really. Hard to swallow. Difficult to admit…. All of business, every number, calculation, innovation, take-over, merger, dividend, price, hedge, expansion, contraction….everything commerce related, comes down to one thing: storytelling. Fluffy, soppy, and as old as time, storytelling is the centre of the business universe around which every Dollar, Rand and Penny revolve.…

Branding insights from a trade show

Branding insights from a trade show I had an interesting experience this past week attending the “Africa’s Big Seven” trade show, billed as “The Continents Leading Food and Beverage Event” with trade displays from every corner of the world – including Belarus. What struck me was this: Some of the best looking displays, were the…

Why should a business grow its brand?

Why should a business grow its brand? A small business owner asked me recently whether an investment in his company’s brand will lead to more sales? My answer was a very clear, confident, no. At least not in the short term. There is an obsession among small businesses to grow sales; generate leads and convert…