why a strong brand is important

Why a strong brand is important

Why a strong brand is important. The more I work with businesses of all sizes, the more I realise the biggest issue with their marketing is not how they do it, or what they do, or how much they spend on it, but rather how they position their brand. Often there is no position, or…

brand story

How to create a unique brand story?

How do you create a unique brand story if you sell something almost exactly like the competition? I was watching two videos on YouTube the other day about how traditional Spanish ham is made, essentially a version of the Italian delicacy, parma ham. The first video shows a herd of round pigs grazing on acorns…

consulting company website image

The role of the consulting company website

These days every business has a website, but not every business knows why it has one. A website is like everything else in your company, it should add value, especially a consulting company website. In our work with consulting companies we find that many of these so called “professional services firms”, such as engineering firms,…

Is your website working for you?

I am tired of websites that do nothing for the business. Aren’t you? They just sit there, online, every day, available on Google, and have no impact on your business. No point, apart from having one. A box, ticked. I see many entrepreneurs cling to old fashioned marketing and sales techniques because they do not…

lone tree on a dry hill

What does your business brand stand for?

Your business should take a stand on the things that matter to your customers I appreciate what Donald Trump is doing in American politics. And what Julius Malema is doing here in South Africa. Both stand for something in a sea of foggy politics. There is no doubt about what they represent, and to whom.…

Never forget the story of your business

Every business has a story, but not every business tells its story. It is this business story that originally set you apart from others doing similar things. Your business started because you were going to do something different. A unique combination of skills, passion, insight….and guts! And so you opened your doors, and time started…

The power of a brand story

It’s quite embarrassing really. Hard to swallow. Difficult to admit…. All of business, every number, calculation, innovation, take-over, merger, dividend, price, hedge, expansion, contraction….everything commerce related, comes down to one thing: storytelling. Fluffy, soppy, and as old as time, storytelling is the centre of the business universe around which every Dollar, Rand and Penny revolve.…

Is your business a flash in the sky?

Here’s the funny thing about branding – People instinctively associate the term with a nice logo and maybe a bit of marketing. It is also only something done by big, established, companies. Small business owners tend to shrug their shoulders and say: “we don’t need a brand. It can wait till later…” But in my…