We work with you to develop a strategic marketing plan for your business or company. We have drafted such plans across many different industries and brands, utilising the full spectrum of digital and traditional marketing tools available.
We kickstart the process with a workshop to understand the business goals, set marketing objectives and develop a high-level action plan, which is often good enough for smaller businesses to start implementing immediately. For larger companies, we conduct additional workshops, interviews and research to refine the plan to a sufficient level of detail.
A strategic marketing plan often doubles up as a business strategy for smaller companies; for larger ones, it needs to tie into the business strategy. In both cases, a solid plan should clearly define the overall market and relevant trends, the target customer and their specific needs as well as the value proposition of the business/product and a marketing campaign to achieve specific objectives.
For small businesses, our fee starts at R15,000 per plan or $1,500 (for companies outside South Africa). For larger companies, we quote on a case by case basis.