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• What I do
• What I’ve done
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• Marketing consulting and brand strategy for small companies
• What I’m thinking

Posts by category

• Category: Brand
  • Why is MTN sponsoring the Springboks?
  • You can’t manufacture a brand
  • Selling apples
  • Don’t be different. Be special!
  • Can you charge a premium price?
  • Just a second longer…
  • Should your company name be straight forward?
  • Does your business have an opinion?
  • Why your face should be on your marketing material
  • Don’t build a brand to hide from a sales storm
  • What does your business brand stand for?
  • Why your business is emotional, and how it impacts the brand
  • Don't keep your business brand a secret
  • Never forget the story of your business
  • Brand building is not critical for your business.
  • Internal brand building
  • Do you need a logo?
  • The power of a brand story
  • Internal branding
  • Is your business a flash in the sky?
  • Do you doubt your marketing efforts?
  • Does your business mean something to customers?
  • What does your logo say about your business?
• Category: Business development
  • Why do restaurants close down and what to learn from it?
  • How are you going to make money?
• Category: Business strategy
  • Pull all the growth strings!
  • How fast is your business?
• Category: Marketing
  • Is your marketer a pro?
  • Do they know about us?
  • Don’t take advertising shortcuts
  • How big is your market?
  • A brand campaign, or a sales campaign?
  • Marketing is the job of the owner
  • The issue is growth!
  • A marketing story
  • Who are you targeting, to reach your target market?
  • Judge your marketing this way
  • A roadmap for more business
  • Marketing – where to start?
  • Don’t do marketing. Build relationships!
  • Avoid those ice-cold calls
  • An obsession with bigness
  • Have a little marketing faith!
  • Entrepreneurs are from Mars, agencies from Venus
  • Build a two-stroke sales engine
  • Hey marketer, what do you think of my website?
  • Why is marketing so expensive?
  • Marketing fundamentals for the entrepreneur
  • Why entrepreneurs should do market research
  • The customer is king. So what?
  • What’s your marketing problem?
  • What is your digital marketing agency actually doing?
  • Short term marketing ideas for the entrepreneur seeking growth
  • Where to focus your marketing efforts
  • Where does Marketing fit in the sales process?
  • Who has all the marketing answers?
  • Does your sales pitch make their pupils dilate
  • Why you really do need a marketing strategy
  • The lungs of your business: marketing & sales
  • Why you should target a market
  • The secret to marketing magic
  • Give structure to your marketing
  • Dumb down your marketing
  • Be careful not to outsource your marketing thinking
  • Why do so many small companies neglect marketing?
  • Difficult marketing problems require a personal approach
  • The inconvenient marketing truth
  • Remember this when you talk to a marketer
  • Marketing performance metrics
  • The business reasons for doing marketing
  • Website building advice to entrepreneurs
  • Marketing planning advice to entrepreneurs
  • Integrated marketing can unlock growth for entrepreneurs
  • Perspective on performance marketing
  • Small business marketing budget
  • Who's the boss?
  • Marketing as a crowbar for small business growth
  • Top 5 marketing tips for entrepreneurs
  • Is paying for marketing like cleaning the garbage?
  • Social media and your business
  • Marketing is about friendship. Not fame!
• Category: Sales
  • What the hell does your sales team do?
  • Who is paying for your first sales date?
  • Slow sales? Here’s how to fix it.
  • Penetrating the armour of your ideal client
  • What's your sales recipe?
  • 2016 will be “grow or die”
  • Why did that customer reject your quote?
  • Great products don't sell. Sorry.
  • Are you hunting or fishing for that ideal customer?
• Category: Uncategorized
  • Luxury? Don’t make an expensive mistake!
  • Avoid the“me-too” marketing disease
  • Is your website working for you?
  • Your passport to business success
  • Is your business an oasis in the desert?
  • How difficult is marketing?
  • Are you suffering in a commoditised market?
  • Can a profitable sale kill your business?
  • Why pay R20,000 for a good logo!
  • In which league does your business play?
  • Marketing [should] make you faster.
  • The lowest price? Don't give it.
  • The days are numbered for digital marketing
  • Local brands should beat global brands
  • ABSA brand migration to Barclays
  • The most valuable things in life are "fluffy"
  • The 30,000 feet business issue
  • Marketing is indeed about magic
  • Branding insights from a trade show
  • The best companies, are the best at marketing
  • Is your website a waste of money?
  • Identify the moments of truth for your customer
  • Is your business brand led, or person led?
  • The Myth of Social Media
  • Is your company brand connected to a purpose?
  • Explained: Sales vs. Marketing vs. Branding
  • Why should a business grow its brand?
  • Good digital marketing is bluntly honest!
  • Does your business have a marketing plan?
  • SMEs should embrace digital marketing
  • Take responsibility of social media
  • Does your business have a brand blue-print?
  • Why do small businesses neglect their brand?
  • Small companies must actively do brand management
  • Customer service lessons playing Santa
  • My Christmas wish
  • Know your customer
  • Does your business look good?
  • Tell them what YOU want!
  • Monopolise your target market
  • True innovation needs less authority
  • Just get a new couch
  • The marketing playground
  • The power of small
  • It's time to actively manage that online profile!
  • Where are the marketing campaigns with guts?
  • Small companies need big brands
  • Facing reality, one brand at a time
  • Understand the story behind that brand!
  • Marketers should start moving!
  • Is your corner cafe, a brand?