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- Category: Articles
- Category: Blog
- The customer is the boss
- Where are the results?
- Selling value
- Critical sales
- Tough sales
- Target products
- Stop selling things people don’t want
- Why I’ll never want to be your CMO
- Why you need to do marketing even when sales are good!
- What part of your marketing should you outsource?
- The importance of focus
- What is marketing and how it can help your sales?
- Your B2B sales funnel should start with marketing
- What type of marketing engine are you building?
- Your logo is not your brand
- Getting the inside out view
- The importance of micro sized businesses
- Why a strong brand is important
- Are you scared of doing marketing?
- The role of Product in your Marketing
- How to break into a new market
- Why my mom buys bread from the other shop.
- How do you create marketing hype around your product?
- How to create a unique brand story?
- Why your business strategy is important for marketing success?
- Maybe this is why your business is not growing?
- How much should you invest in your sales process?
- Why is marketing important for the growth of your business?
- What is your business success recipe?
- Why you should measure your marketing reach
- How to motivate your next price increase
- The importance of having an advisor in the work place.
- The importance of focusing on a niche market
- Is your business customer-oriented
- Why you need to do marketing in your business
- How to take Marketing seriously when building a business
- What is your relationship status with your client?
- Why must they buy from you?
- Do you even need to do marketing?
- What does your marketing numbers say?
- How efficient is your marketing?
- The next best alternative.
- Choose your marketing strategy carefully
- How do you position your business brand?
- How should you categorise your customers?
- The role of the consulting company website
- Choose your customer carefully.
- Why sales prospecting is not old fashioned
- Where to from here with you marketing?
- Is your business leaving a scent?
- What do you expect from your marketer?
- The marketing recipe
- Is your marketing based on facts?
- Time for a new approach to your marketing?
- Networking your way to a brand.
- Why your business needs a marketing plan
- How to build a world class brand
- What is your customer typing into Google?
- Social media alone won’t do the trick.
- What have you learned from your customer today?
- How does marketing influence sales?
- Time to get out of your office!
- Do you have a marketing plan?
- The rules of the business jungle
- Marketing and warfare
- Where’s your but
- Marketing is for brands, not products…
- How to launch a new idea
- Marketing is like fishing
- Take full control of your website’s performance.
- Mind the gap
- Marketing no man’s land
- Attack the market!
- Stop selling
- Don’t just build a website!
- Is your business a work of art?
- Where is your competitor?
- Time to get into the marketing slipstream!
- Luxury? Don’t make an expensive mistake!
- Avoid the“me-too” marketing disease
- Why is MTN sponsoring the Springboks?
- You can’t manufacture a brand
- Is your marketer a pro?
- Is your website working for you?
- Why do the cool restaurants close down?
- Do they know about us?
- How are you going to make money?
- Don’t take advertising shortcuts
- Selling apples
- Don’t be different. Be special!
- How big is your market?
- A brand campaign, or a sales campaign?
- Marketing is the job of the owner
- Pull all the growth strings!
- The issue is growth!
- A marketing story
- Who are you targeting, to reach your target market?
- Can you charge a premium price?
- Judge your marketing this way
- Just a second longer…
- A roadmap for more business
- Marketing – where to start?
- Don’t do marketing. Build relationships!
- Avoid those ice-cold calls
- An obsession with bigness
- Have a little marketing faith!
- Entrepreneurs are from Mars, agencies from Venus
- Build a two-stroke sales engine
- Should your company name be straight forward?
- Hey marketer, what do you think of my website?
- What the hell does your sales team do?
- Who is paying for your first sales date?
- Why is marketing so expensive?
- Does your business have an opinion?
- Marketing fundamentals for the entrepreneur
- Why entrepreneurs should do market research
- The customer is king. So what?
- How fast is your business?
- What’s your marketing problem?
- Why your face should be on your marketing material
- What is your digital marketing agency actually doing?
- Short term marketing ideas for the entrepreneur seeking growth
- Where to focus your marketing efforts
- Where does Marketing fit in the sales process?
- Who has all the marketing answers?
- Does your sales pitch make their pupils dilate
- Slow sales? Here’s how to fix it.
- Why you really do need a strategy
- The lungs of your business: marketing & sales
- Why you should target a market
- The secret to marketing magic
- Don’t build a brand to hide from a sales storm
- Penetrating the armour of your ideal client
- Give structure to your marketing
- Dumb down your marketing
- What does your business brand stand for?
- Be careful not to outsource your marketing thinking
- Why do so many small companies neglect marketing?
- Difficult marketing problems require a personal approach
- Why your business is emotional, and how it impacts the brand
- Don’t keep your business brand a secret
- The inconvenient marketing truth
- Never forget the story of your business
- Remember this when you talk to a marketer
- Marketing performance metrics
- The business reasons for doing marketing
- Brand building is not critical for your business.
- Website building advice to entrepreneurs
- Marketing planning advice to entrepreneurs
- Internal brand building
- Integrated marketing can unlock growth for entrepreneurs
- Perspective on performance marketing
- What’s your sales recipe?
- Do you need a logo?
- Small business marketing budget
- Who’s the boss?
- 2016 will be “grow or die”
- Marketing as a crowbar for small business growth
- Why did that customer reject your quote?
- The power of a brand story
- Internal branding
- Your passport to business success
- Top 5 marketing tips for entrepreneurs
- Great products don’t sell. Sorry.
- Are you hunting or fishing for that ideal customer?
- Is your business a flash in the sky?
- Is paying for marketing like cleaning the garbage?
- Is your business an oasis in the desert?
- Social media and your business
- How difficult is marketing?
- Are you suffering in a commoditised market?
- Can a profitable sale kill your business?
- Why pay R20,000 for a good logo!
- In which league does your business play?
- Marketing [should] make you faster.
- The lowest price? Don’t give it.
- The days are numbered for digital marketing
- Local brands should beat global brands
- ABSA brand migration to Barclays
- The most valuable things in life are "fluffy"
- The 30,000 feet business issue
- Marketing is indeed about magic
- Branding insights from a trade show
- The best companies, are the best at marketing
- Is your website a waste of money?
- Do you doubt your marketing efforts?
- Identify the moments of truth for your customer
- Does your business mean something to customers?
- Is your business brand led, or person led?
- What does your logo say about your business?
- The Myth of Social Media
- Is your company brand connected to a purpose?
- Explained: Sales vs. Marketing vs. Branding
- Why should a business grow its brand?
- Good digital marketing is bluntly honest!
- Does your business have a marketing plan?
- SMEs should embrace digital marketing
- Take responsibility of social media
- Does your business have a brand blue-print?
- Why do small businesses neglect their brand?
- Small companies must actively do brand management
- Customer service lessons playing Santa
- My Christmas wish
- Know your customer
- Monopolise your target market
- True innovation needs less authority
- Just get a new couch
- The marketing playground
- The power of small
- It's time to actively manage that online profile!
- Where are the marketing campaigns with guts?
- Small companies need big brands
- Facing reality, one brand at a time
- Marketing is about friendship. Not fame!
- The benefits of outsourcing your marketing management
- Marketers should start moving!
