The company, originally known as Strategy Café, was overly reliant on the owner’s personal brand to attract new business. It needed a stronger corporate brand image that would allow it to grow independently.
What we did
- We conducted a number of in-depth interviews with the owner to gain a deep understanding of his vision for the business and target customers.
- We formalised the take-outs from the interviews into a set of brand guidelines.
- Finally, we worked with a graphic designer to translate the brand guidelines into a new logo and corporate identity for the company.
The new corporate identity has been implemented and presents a modern, dynamic image. Here is a link to the website: http://www.stratcafe.co.za/