Challenge

The company, originally known as Strategy Café, was overly reliant on the owner’s personal brand to attract new business. It needed a stronger corporate brand image that would allow it to grow independently.

What we did

  1. We conducted a number of in-depth interviews with the owner to gain a deep understanding of his vision for the business and target customers.
  2. We formalised the take-outs from the interviews into a set of brand guidelines.
  3. Finally, we worked with a graphic designer to translate the brand guidelines into a new logo and corporate identity for the company.

Outcome

The new corporate identity has been implemented and presents a modern, dynamic image. Here is a link to the website: http://www.stratcafe.co.za/