Inside a Security Warehouse branch

We were asked to develop a marketing strategy to help Security Warehouse expand its store footprint in Gauteng province and grow its security consulting division. We worked closely with the management team to review all marketing activities and develop a strategy for positioning the business as an expert in the security technology industry and raising awareness with target customers. We concluded the project by training an in-house marketing manager and supporting her in implementing a marketing campaign. Our involvement lasted for just over a year.