Portfolio Pharmaceuticals is an Indian owned, South African based pharmaceutical company focused on a variety of critical care products and an expanding range of consumer products. The company approached Firejuice to help it refresh its corporate brand and introduce a new range of vitamin supplements.

What we did

We acted in the role of outsourced Marketing Managers working closely with a cross-functional team inside the business to define the company brand and modernise it to reflect a new, ambitious vision. We then guided the business through a process of developing and launching a new product range, called Bodivite. The process involved brand naming, packs design, copywriting and print-proofing in partnership with a Graphic Designer. We concluded our involvement by ensuring all marketing materials are updated, including the company website and sales brochures. 

Outcome

Over 12 months, we helped Portfolio Pharmaceuticals position itself as a credible player in the South African pharmaceutical industry. The rapid launch of the new Bodivite range opened a new area of growth for the company without having to first recruit an in-house marketing team. By acting as a “bolt-on” strategic resource, we helped Portfolio Pharmaceuticals quickly take advantage of a market opportunity.

Testimonial

“It was a pleasure working with team Firejuice to help us rebrand our company and introduce a new product range to the South African market. Firejuice guided us through the process, which involved both strategic input and hands-on support. We can confidently say Firejuice added significant value to our business during a critical period of our development,” – Bernie McDowall, Director