Bosch Holdings was established in 1961 and it is a leading multi-disciplinary consulting, engineering, construction and operations management group with offices on 3 continents. The group CEO commissioned Firejuice to develop a marketing strategy and assist with jump-starting its implementation. Employing mostly engineers and finance professionals there was some initial scepticism about the role that marketing could play to drive business growth.
What we did
- Through a series of interviews with executives and a survey with senior managers, Firejuice first established the state of marketing in the group.
- Then, we developed mini marketing plans for each division, through a number of workshops with managers, to streamline group-wide marketing investment. As part of this process, Firejuice provided social media training to key individuals to help the company establish an active presence on LinkedIn.
- We also helped with updating the group’s website content. A review of the overall Bosch Holdings corporate brand was also conducted which resulted in a re-alignment around the core values of innovation and performance.
- Finally, we supported a process of establishing an internal marketing department to oversee ongoing marketing activity.
Through Firejuice’s involvement, Bosch Holdings have added marketing as a key component of its business development efforts with visible positive results. Specifically, the group now has a dedicated marketing team, an active presence on LinkedIn, refreshed websites, marketing plans per division and a revised, more potent brand purpose.
Firejuice has provided a refreshing approach to marketing which addressed both a strategic perspective as well as providing practical guidance. The intervention has created a collective buy-in to the benefits of marketing and has delivered tangible positive results to Bosch Holdings. – Mike Gibbon, CEO