Bosch Holdings consists of a group of engineering-related companies, including Bosch Projects, a multidisciplinary engineering firm, Bosch Capital, which provides project finance, and Bosch Ulwazi, a training and development arm. Firejuice was asked to help the group develop a marketing plan to promote its core services and expand into new markets.
What we did
Through a series of interviews with executives and a survey with senior managers, we established the state of marketing in the group and identified key focus areas. We then developed a series of “mini” marketing plans for each division to ensure optimal allocation of marketing resources to ensure business objectives are met. We also assisted the overall group in refining its brand position to align it better with its vision. We concluded by offering implementation support, including defining a job spec for a new internal marketing manager role, updating the content of the websites and social media training to the executive team.
As a result of our involvement, Bosch Holdings has a unique brand position based on its core values of innovation and delivering results. The group also has clarity on how to drive its marketing spend to support international growth.
Firejuice has provided a refreshing approach to marketing which addressed both a strategic perspective as well as providing practical guidance. The intervention has created a collective buy-in to the benefits of marketing and has delivered tangible positive results to Bosch Holdings. – Mike Gibbon, CEO