Challenge

Bosch Holdings were established in 1961 and it is a leading multi-disciplinary consulting, engineering, construction and operations management group with offices on 3 continents. The group CEO commissioned Firejuice to develop a marketing strategy and assist with jump-starting its implementation. Employing mostly engineers and finance professionals there was some initial scepticism about the role that marketing could play to drive business growth.

What we did

  1. Through a series of interviews with executives and a survey with senior managers, Firejuice first established the state of marketing in the group.
  2. Then, we developed mini marketing plans for each division, through a number of workshops with managers, to streamline group-wide marketing investment. As part of this process, Firejuice provided social media training to key individuals to help the company establish an active presence on LinkedIn.
  3. We also helped with updating the group’s website content. A review of the overall Bosch Holdings corporate brand was also conducted which resulted in a re-alignment around the core values of innovation and performance.
  4. Finally, we supported a process of establishing an internal marketing department to oversee ongoing marketing activity.

Outcome

Through Firejuice’s involvement, Bosch Holdings have added marketing as a key component of its business development efforts with visible positive results. Specifically, the group now has a dedicated marketing team, an active presence on LinkedIn, refreshed websites, marketing plans per division and a revised, more potent brand purpose.

Testimonial

 

Firejuice has provided a refreshing approach to marketing which addressed both a strategic perspective as well as providing practical guidance. The intervention has created a collective buy-in to the benefits of marketing and has delivered tangible positive results to Bosch Holdings. – Mike Gibbon, CEO

 

 

 

 

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave