We were asked to help BEESA develop a brand position and marketing strategy to strengthen its brand with employees and customers and attract more corporate clients.

What we did

We undertook several in-depth interviews with the Managing Director to clarify his vision for the company and reviewed the competitive environment to understand how to position the BEESA brand optimally. We then worked with a designer to modernise the brand before developing a marketing and sales plan that focused on account-based marketing to high-value prospects. We concluded the project by managing the website upgrade and development of new sales brochures.


BEESA has established itself as a leading provider of transformation consulting in South Africa and have many blue-chip companies as its clients.


Growing an entrepreneurial business is tough. It’s a rollercoaster ride through a minefield of high costs and constant challenges. The result is that branding and marketing are often relegated to the back of the line, and yet it is so important in today’s fast-moving and competitive world. Firejuice did an amazing job to help me to define my brand while removing the distractions to allow me to arrive at a finished product quickly. They care about my business and is passionate about achieving results, which is a breath of fresh air in a market that often overcharges and disappoints. The BEESA brand is now strong, looks fantastic and for the first time, it has allowed us to approach marketing from a professional and structured vantage point. Having a clear identity has allowed us to create a solid foundation for future growth. Thank you, Bernard and team, for all that you have done, your value has been immense.