We were asked to help develop a clear brand position for BEESA and assist with its roll-out, first internally among employees, and then externally through how the company markets itself.

What we did

  1. We undertook a number of in-depth interviews with the Managing Director to clarify his vision for the company.
  2. We then prepared a set of brand guidelines that formalised what the company brand stood for and how it should present itself to the market.
  3. Finally we facilitated a process of updating the company logo, corporate colours and marketing material to reflect the new brand position. During this phase we worked with a third party graphic designer and web developer.

Outcome

A clear brand position was established reflecting the high performance culture of the company and the positive difference it aims to make to its clients, and the country. This was symbolised visually through the introduction of a triangle in the logo symbolising the Greek letter DELTA, which means difference (or change), and the colour orange, symbolising energy and warmth. The new identity was subsequently rolled out across the company website, sales material and social media pages.

Growing an entrepreneurial business is tough. It’s a rollercoaster ride through a minefield of high costs and constant challenges. The result is that branding and marketing are often relegated to the back of the line and yet it is so important in todays fast moving and competitive world. Firejuice did an amazing job to help me to define my brand while removing the distractions to allow me to arrive at a finished product quickly. They care about my business and is passionate about achieving results, which is breath of fresh air in a market that often overcharges and disappoints. The BEESA brand is now strong, looks fantastic and for the first time it has allowed us to approach marketing from a professional and structured vantage point. Having a clear identity has allowed us to create a very strong foundation for future growth. Thank you Bernard and team for all that you have done, your value has been immense.