We were asked to formulate a marketing strategy for Supertec to support their branch roll-out strategy as well as ensure the company brand is defined and communicated to staff members so that “everybody sings from the same hymn sheet”.
What we did
- We conducted a series of interviews with the company owners and sales staff to understand the product offering, company culture and key customers.
- Based on the interviews as well as internet research, we developed a brand strategy that defined a unique brand position for Supertec based on its local manufacturing capability.
- We then worked with the owners to assess their marketing needs and develop a plan that invovled employing an in-house marketing manager for Supertec.
- We concluded the project by training the new marketing person and assisting with the drafting of a marketing plan.
For the first time Supertec has a clearly defined, distinct brand position that sets the company apart in a competitive building supply industry. It also has a marketing manager to ensure the company communicates in a uniform and effective manner.