Code Clothing Model

Code fashion – 2018 range

Code is a retail clothing brand targeting the millennial male consumer in Southern Africa. We worked with founder Bruce Sherman over several weeks to formalise the brand story and ensure a crisp positioning that appeals to the target customer. The internal design team at Code translated the brand position into a logo and website design and kickstarted an aggressive digital marketing campaign. Since our involvement, Code has developed into a boutique brand with a store footprint across South Africa and a substantial social media following.