We were asked by the Managing Director of Addison Advisory, a startup financial services firm, to help with the development of a brand identity to position the business in a competitive market

What we did

We engaged in a structured interview process with the owner to gain an understanding of the company vision, values, product offering and target market. We then recommended a brand position that closely aligned to the vision and stood out from competitors. We concluded the project by working closely with our graphic design partner to develop a visual identity for the company that talks to the positioning.


Due to its unique brand position and visual identity Addison Advisory is a business that favourably with much larger financial players with only a fraction of the marketing budget available.


I unreservedly recommend Bernard and his company Firejuice to business owners (big or small) looking to grow through better Marketing. – Guy Addison, Director