Despite being in existence for a number of years, with an established company culture and loyal customer base, BlueMagnet looked old fashioned and lacked stand-out in the competitive digital marketing industry. The owners asked us to help them develop a new logo that will differentiate and modernise the company image.
What we did
- We held a series of workshops with the owners to formalise the company vision and values and define the target customer.
- We engaged with employees through an online questionnaire to understand the company culture.
- We combined the outcomes of the owner workshops and employee questionnaire into a brand guideline PowerPoint which we presented to the owners for input and approval.
- We then worked with a graphic designer to develop a new logo that visually represents the brand.
A new BlueMagnet logo was developed that successfully portrayed the analytical, forward looking nature of the company and the digital nature of its work.