Despite being in existence for a number of years, with an established company culture and loyal customer base, BlueMagnet looked old fashioned and lacked stand-out in the competitive digital marketing industry. The owners asked us to help them develop a new logo that would differentiate and modernise the company image.

What we did

  1. We held a series of workshops with the owners to formalise the company vision and values and define the target customer.
  2. We engaged with employees through an online questionnaire to understand the company culture.
  3. We combined the outcomes of the owner workshops and employee questionnaire into a brand guideline PowerPoint which we presented to the owners for input and approval.
  4. We then worked with a graphic designer to develop a new logo that visually represents the brand.


A new BlueMagnet logo was developed that successfully portrayed the analytical, forward looking nature of the company. A marketing plan was also implemented to promote the company to senior marketers within large corporates.

Firejuice helped us to clarify our business vision and translate it visually into a modern logo that captures the digital nature of our company and our ambition to set the highest standard in our field of Digital Marketing & Training. BlueMagnet is a stronger business thanks to the real interest and hard work that Firejuice put in. They are the real deal when you need help in boosting your company image.