Challenge

Despite being in existence for a number of years, with an established company culture and loyal customer base, BlueMagnet looked old fashioned and lacked stand-out in the competitive digital marketing industry. The owners asked us to help them develop a new logo that will differentiate and modernise the company image.

What we did

  1. We held a series of workshops with the owners to formalise the company vision and values and define the target customer.
  2. We engaged with employees through an online questionnaire to understand the company culture.
  3. We combined the outcomes of the owner workshops and employee questionnaire into a brand guideline PowerPoint which we presented to the owners for input and approval.
  4. We then worked with a graphic designer to develop a new logo that visually represents the brand.

Outcome

A new BlueMagnet logo was developed that successfully portrayed the analytical, forward looking nature of the company and the digital nature of its work.