Marketing retainer

Strategic marketing projects for companies

What are strategic projects?

Any project that broadly relates to the company brand, how product brands are marketed and how marketing and sales work together to achieve growth, is in our view a strategic project.

This could include:

  • Developing new brands or improving existing brands,
  • Entering new markets,
  • Defending against competitors,
  • Launching product innovations,
  • Building marketing capacity inside the business

How it works

We start by doing a review of your marketing activity, the brands at play and the overall market you operate in. Based on this review we will provide a proposal for our involvement. We treat each element as a mini project which we roll out over a period of a few months whilst keeping you in the loop on progress and results.

Partner network

For project implementation we either work with your existing marketing suppliers or our network of trusted suppliers. We prefer for them to invoice you directly and take no kickbacks on these payments. Our only income is the fee you pay us.

Constant contact and reporting

We do what it takes to ensure a successful project outcome and do not limit the amount of time we spend on the project. We stay in constant contact as well as meet monthly for a formal progress meeting and quarterly to review our involvement.

Duration

Projects typically last between 6 – 12 months.

Fee

Project dependent but typically R25 000 per month. We don’t charge by the hour but rather bill on a month to month retainer basis for the duration of the project. During this time we take a “do whatever it takes” approach to ensure a successful outcome.

Interested?

Send us an email for more information or to book an initial free consultation.