Bernard helped me formulate a brand concept and strategy. He also facilitated the process of designing the brand. I appreciated the fact that he took a complete novice like me, step by step, through the process. Perhaps his gift lies in his ability to take the dump of ideas thrown at him and formulate that into a clear, workable, clearly articulated concept. I really enjoyed working with Bernard and recommend him to anyone who wants a no-nonsense approach to branding.