Bernard founded Firejuice in 2013 out of a realisation that entrepreneurs need help in getting marketing advice that is unbiased and rooted in the fundamentals.

The name Firejuice hints at Bernard’s hair colour, personality and as a statement of intent: that clearly defined, well supported brands can ignite business growth!

Bernard wears small hearing aides which helps him with surround sound since he is deaf in his left ear.

Areas of expertise

  • Marketing strategy

  • Brand positioning

  • Business development


  • B.Com (Hons) – University of Stellenbosch

  • MBA – Wits Business School

  • Mini MBA in Marketing – Marketing Week (UK)