Bernard Jansen Marketing Consultant

Bernard Jansen – Marketing Consultant

Bernard Jansen is a marketing consultant based in Johannesburg, South Africa, with a specific focus on helping small/medium-sized companies conduct strategic marketing. Bernard founded Firejuice in 2013 out of a realization that startup owners, company founders and entrepreneurs need help with marketing advice that is unbiased and rooted in the fundamentals.

Apart from writing a blog about his learnings as a strategic marketing consultant , and offering his services as a marketing sherpa, Bernard acts as the managing consultant at Fitrejuice. In fact, the name Firejuice hints at Bernard’s hair colour, personality and as a statement of intent: that clearly defined, well supported brands can ignite business growth!

Bernard has many years experience working as a fractional Marketing Director and outsourced Chief Marketing Officer to many entrepreneurs in South Africa. His approach is hands-on, pracmatic and focused on delivering measureable results given the often limited resources of his clients.

Bernard wears small hearing aides which helps him with surround sound since he is deaf in his left ear.

Areas of expertise

  • Marketing strategy

  • Brand strategy

  • Business development


  • B.Com (Hons) – University of Stellenbosch

  • MBA – Wits Business School

  • Mini MBA in Marketing – Marketing Week (UK)