Many business owners want to grow their businesses but don’t know how. They create websites just to be found on the internet. If you are only creating, you are doing it all wrong- THINKING is crucial!
Search Engine Optimisation (SEO) helps business owners make the best of their websites and grow their customer base, BUT many don’t know what SEO is or how to use it. “SEO is the practice of optimising a website to achieve the highest possible ranking on the search engine results pages (SERPs), such as Google.” (Stokes, 2008:230).
Why do businesses need SEO?
SEO is an INVESTMENT. It helps you get your business out there and to be found by users by having your website in on the first page of the results of the search engine. SEO builds trust and credibility. Nowadays people Google everything and if you are easily found at the top of the search engine results page by potential customers, you score big. SEO can also build your brand where users can buy your products, come back for more, and recommend others to use it.
Ways to make SEO work best for you.
- Keywords are important when creating a website. THINK like your customers. What kind of words will they likely use to find your products/services? Search engines are always returning results it believes matches the user’s search keywords. Use the right keywords and users will find you.
- Include your location and pictures of your products to appear in search results.
- Create and update your blog continuously to communicate with your customers and recruit new ones.
- Conduct a market research project to understand customer needs better. Understanding what they are doing, where they go and what they like will enable you to offer more of what they need or improvise on your existing products to meet their current needs.
- Make sure you stay updated with the continuously changing SEO news.
- Get involved in mobile SEO to accommodate mobile users and increase visibility of your website.
- REMEMBER!! Create a website that is search engine friendly whilst still appealing to users.
Stokes, R. (2008). eMarketing, The Essential Guide to Marketing in a Digital World. 5th Edition. Quirk eMarketing (Pty) Ltd. p 230