The importance of focus

The importance of focus

The most important marketing lesson I’ve learnt in the last year? The importance of “focus” – absolute, total focus. Interestingly it is not about focusing on what you sell, because you should sell whatever makes money. But rather focusing on what you say you sell, in short, your marketing message. Your business, no matter how…

Your logo is not your brand

If you’ve been running a business for a while, your business has a brand reputation. Your business is a brand, whether you know it or not. People associate your business with something, either positive or negative and have a view of what they think of it. This perception of your business in the minds of…