Why sales prospecting is not old fashioned

  Business to business sales within niche industries is hard, and marketing will only make it a little bit easier. Ultimately, to do it right, you need someone to sit down and research the living daylights out of the niche using the internet and a phone! Let me give you an example: Someone asked me…

Is your business leaving a scent?

  How do you attract attention in the wild? You leave footprints and a scent. Evidence that you’re in the area… With digital marketing tools it is easier than ever to drop a scent that you are around. On average every week about 200 people visit the Firejuice website. 90% of them are from South…

The marketing recipe

  Marketing won’t work for my business. It does not work. Or, I spend money on marketing, but it is a waste. Or, My business is too small to do marketing. I’ll do it when I am bigger. Or, My kind of customer doesn’t look at marketing. They just want the facts. Or, My sales depend on…

Is your marketing based on facts?

  Here’s some marketing facts for your website: Do people visit your website? How many visit it, on average, every week? Where are they from? How long do they stay on your website? How many of them contact you? And for social media: How many people follow you? Typically, are your followers your kind of…

Networking your way to a brand.

  If you sell to consumers, your number one marketing job is to create awareness. They need to know about you, before they’ll try you. The same is not true in business marketing. The fact that other businesses know about your business hardly makes a dent. Businesses are reluctant to “try” other suppliers. Rather, they…

How to build a world class brand

  A business owner recently asked me to help him build a world class brand. But how do you do this? Building a brand is different from making a sale. It’s fairly easy to develop a marketing campaign that drives sales: you just tell everyone you are on promotion. Suddenly sales spike! But a brand…