It's time to actively manage that online profile!

I attended a 27 Dinner (www.27dinner.com) evening recently where Graeme Codrington (Twitter: @FuturistGraeme) presented some interesting views on the future of the internet. My key take-out: most of the tech news we are bombarded with daily is mostly noise. The real news, hidden below piles of daily “tech news”, is the fundamental change that technology,…

Small companies need big brands

These days I find myself obsessing over the question of who is the best. Usually the question is reserved for sport – i.e. who is the best cricket team, rugby team, tennis player, golfer or 100m sprinter…in the world. I am however also asking: which is the best business, in any given industry, in the…

Facing reality, one brand at a time

A number of conversations with small business owners this past week has made me realise just how different the world of business is when you sit deep inside the belly of a large corporate versus when you are outside of it, starting your own business. I can’t help but think of the former as a…

Marketing is about friendship. Not fame!

I spoke to a small business owner recently about how he could improve his business through a focused brand and marketing strategy when he said the following line that belongs to the classics: For me this is one of the most common misconceptions about marketing – that this is about ‘becoming famous’. I can just…