Why do small businesses neglect their brand?

Why do small businesses neglect their brand?   Here are a few of the main reasons why small companies neglect their brand: A lack of information Traditionally the area of branding has been the domain of large, often multi-national companies concerned with their reputation. Consequently, there tends to be a lack of practical information concerning…

Customer service lessons playing Santa

 Customer service lessons playing Santa It has been a steep learning curve, playing Santa Clause to my young nephews this past Christmas. It all started some months ago with me offering to take over from my brother-in-law who has been doing it for the past few years. I didn’t make much of my appointment by…

My Christmas wish

My Christmas wish is for South Africa to be a startup nation The end of the year is here and I’ll admit it – I am experiencing my annual dose of feeling a little emotional about “something” coming to an end. It is a time of introspection for me and I find myself asking tough…

Know your customer

Executive summary Understand that the customers’ representative is only the tip of the iceberg of a much larger decision making unit. Ask probing questions to understand both the person, and the company they represent. Treat the customer rep as your sales agent based deep inside customer territory. Equip them so that they can represent your…

Monopolise your target market

I attended the “Screw it Lets Do it” morning at the Branson Centre for Entrepreneurship last week. It is an event where entrepreneurial upstarts pitch their business to mentors, experts and fellows. I found it super inspiring, listening to entrepreneurs – old and young – all starting their own business. It made me think of…

True innovation needs less authority

I attended a presentation last week by the brand strategy consultants Yellowwood on their latest whitepaper entitled “Transformative Innovation: An African Path to Success”. During the 1 hour presentation I was inspired by the following statement: “South Africans come from a culture of authority.” The more I think about it, the more I agree. Somehow…

Just get a new couch

I think many small business owners feel the same about branding and marketing agencies as I do when I walk into a sports shop. The other day I took my old bicycle to a cycle shop to ask how much it will cost to refurbish the bike and make it look vintage cool. The experience…

The marketing playground

For me as a young marketer, there is often a lot of doom and gloom around my chosen career path. It is just not cool anymore to say you are in marketing. Almost on a daily basis I am bombarded with the bad news. According to the Brand Council SA’s recent Brand Marketing Barometer Survey,…

The power of small

I read a lot. In fact, it is a bit of an obsession at the moment. This is a good thing because I hopefully learn something in the process. It is also a frustrating thing, because it is not easy to keep track of all the stuff that jump at me. Here is a short…