The power of a brand story

It’s quite embarrassing really. Hard to swallow. Difficult to admit…. All of business, every number, calculation, innovation, take-over, merger, dividend, price, hedge, expansion, contraction….everything commerce related, comes down to one thing: storytelling. Fluffy, soppy, and as old as time, storytelling is the centre of the business universe around which every Dollar, Rand and Penny revolve.…

Internal branding

Before your business looks good to the outside world, it should look good to the inside world of your company. I see too many companies try desperately to impress customers, investors and partners with beautiful marketing material, boasting values such as professionalism, service, quality and excellence, but on the inside these values are not evident.…

Your passport to business success

You have no right to be in business if you don’t offer something special. If your business is a me-too, then you should close down. In fact, you will close down. This is not my opinion. It is how the free market works. The me-too’s get closed down. No business survives if it offers nothing…

Top 5 marketing tips for entrepreneurs

You are an entrepreneur with a business idea, lots of passion, the determination to succeed….and no money for marketing. What now? In my opinion before you spend anything on marketing, you should first have some fundamentals in place. Here are my top five marketing tips for entrepreneurs that I believe will provide a solid foundation…

Great products don’t sell. Sorry.

Do you have a great product or service that just won’t sell? No matter how hard you try, how many potential customers you visit, how much you advertise – it just doesn’t sell. The worst? You know it should sell, because it’s that good an offering. It’s better than the competition. The price is low,…

Is your business a flash in the sky?

Here’s the funny thing about branding – People instinctively associate the term with a nice logo and maybe a bit of marketing. It is also only something done by big, established, companies. Small business owners tend to shrug their shoulders and say: “we don’t need a brand. It can wait till later…” But in my…

Is your business an oasis in the desert?

Imagine this for a moment: a race through the Sahara desert. A hundred participants running 100km across the desert sand in summer, in daytime. It’s a crazy thing to do. One by one the runners are regretting entering. They are going to die out there! The rules of the race requires everybody to bring their…

Social media and your business

    If you read up on digital marketing, like I do, you’d be excused to think the world looks like this: Digital marketing is a raging success and business owners queue up for the latest technology. Professional networking via social media, such as LinkedIn, is now so rewarding that it matches face to face…