Internal brand building

How to protect your business from explosive growth By Bernard Jansen Not all entrepreneurs struggle for sales. Some panic because things are going too well. Sales are growing exponentially. New branches are opening up. Regional expansion is taking place. More staff are coming on board. The phones are ringing, clients are queuing. Now what? Instead…

Perspective on performance marketing

I see this often. An entrepreneur finds someone to help him with digital marketing. Soon afterwards, websites get built, social media accounts pop up, e-mail newsletters are sent out and money starts to flow to all sorts of online advertising. Not long thereafter the phones start to ring and inboxes fill up. Miracles do happen.…

What’s your sales recipe?

Try to sell me a slice of chocolate cake for R50, and I’ll tell you it’s expensive. Rather don’t try and sell it, but tell me a story about how it’s made from 70% pure cocoa and baked by your grandmother, and I may just buy a slice. The problem with how many entrepreneurs approach…

Do you need a logo?

I find this an intriguing question that a friend asked me recently. Do you really need a logo before you can do marketing?They were told by someone that it would be a waste of money to first develop a logo before they advertise their home industry on Facebook. Apparently the logo is “not that important”…

Small business marketing budget

How much should you spend on marketing? Here follows some guidelines for setting your small business marketing budget. First, before you spend a cent, you need to do everything that is free. Free tools The first and most important free tool is what I call a “statement of value” – a short, two sentence introduction…

Who’s the boss?

The most important person in your business, is outside it. By Bernard Jansen   Who’s the boss in your business? Are you the boss? Someone asked me recently what’s the difference between business strategy and marketing strategy? In simple terms the one deals with your company, i.e. what you make and how you do it,…

2016 will be “grow or die”

Here’s why I love helping businesses build brands and think through their marketing: I help them grow. It’s just such a singularly positive thing to do: growing a business. Accountants don’t grow businesses, if anything they stop declines. Neither do engineers, HR, logistics or operations people. It is the marketer’s primary job to grow the…

Marketing as a crowbar for small business growth

How many small companies don’t grow as fast as they should because they don’t take marketing seriously? I was again surprised this past week at how many great businesses are out there. They have great products; offer excellent service and yet experience mediocre growth. Then there are those that have only started but have significant…

Why did that customer reject your quote?

Why did that customer reject your quote? By Bernard Jansen   One of my blog’s regular followers recently emailed me: “I am struggling with quoting/costing. My potential clients mostly complain that I am expensive, and that’s how I lose 9 out of 10 jobs.” I know many business owners have this same challenge. You submit…