Your logo is not your brand

If you’ve been running a business for a while, your business has a brand reputation. Your business is a brand, whether you know it or not. People associate your business with something, either positive or negative and have a view of what they think of it. This perception of your business in the minds of…

Getting the inside out view

It is amazing how business owners do marketing and sales related stuff without thinking it through. They go to events and conferences because it is targeted at their type of industry but never really benefit from attending. They write emails to prospects that make no difference. They spend money on Google Ads that produce no…

importance of micro sized business

The importance of micro sized businesses

The importance of micro sized business. I had a meeting with Mr Giovanni Roncucci, Chairman of  Roncucci & Partners , an Italian business development consultancy, last week. He told me how the Italian economy is built on micro sized businesses. That’s right, he used the word “micro”; not small; not medium. Micro. The best part…

why a strong brand is important

Why a strong brand is important

Why a strong brand is important. The more I work with businesses of all sizes, the more I realise the biggest issue with their marketing is not how they do it, or what they do, or how much they spend on it, but rather how they position their brand. Often there is no position, or…

scared of marketing

Are you scared of doing marketing?

Scared of doing marketing? I realised last week that this might be an issue for many people. The idea of promoting their business, or themselves, scares them into a freeze. The result is that they end up not doing marketing, or only do it half-heartedly. Thinking back over the years, I have encountered many hints…

Break into a new market

How to break into a new market

You don’t break into a new market easily – let’s admit that. It takes a tremendous amount of energy to establish yourself. This energy can be measured both in terms of money, personnel, and time. But how do you achieve the maximum impact given a certain amount of energy? The answer is, you focus the…