White board indicating a marketing agency at work

Hiring a marketing agency vs in house

As a business owner, should you hire a marketing agency, or rather do it in house? It never works, does it? The entrepreneur and the marketing agency never get along. It’s like night and day. The entrepreneur quickly wants a website; a year later the agency is still busy building it. The entrepreneur wants a…

an arrow indicating marketing planning

The ideal marketing management process

One of the biggest reasons marketing activity fails to deliver results is because it is managed poorly. In this article, we look at the fundamentals of marketing management and how the role can be outsourced to improve effectiveness and enable you time to build your in-house capacity. It is one thing doing marketing. It is…

Sales vs. Marketing

The difference between sales and marketing

The difference between sales and marketing is a question that concerns many entrepreneurs. There is often a perception among business owners that “marketing” doesn’t work, and is too expensive, and that they should rather focus on “selling”. The result is that marketing activities are neglected in favour of a direct selling approach. But are business…

A person looking through a magnifying glass symbolising a business owner trying to understand what are the duties of a marketing consultant?

What are the duties of a marketing consultant?

One of the most asked questions on Google relating to marketing consulting is “What are the duties of a marketing consultant.” The problem, of course, is that these days anyone can call themselves a “marketer”, and a “consultant”. The term “marketing consultant” combines two of the most overtraded words in business. No wonder no-one knows…