Sales vs. Marketing

The difference between sales and marketing

The difference between sales and marketing is a question that concerns many entrepreneurs. There is often a perception among business owners that “marketing” doesn’t work, and is too expensive, and that they should rather focus on “selling”. The result is that marketing activities are neglected in favour of a direct selling approach. But are business…

A person looking through a magnifying glass symbolising a business owner trying to understand what are the duties of a marketing consultant?

What are the duties of a marketing consultant?

One of the most asked questions on Google relating to marketing consulting is “What are the duties of a marketing consultant.” The problem, of course, is that these days anyone can call themselves a “marketer”, and a “consultant”. The term “marketing consultant” combines two of the most overtraded words in business. No wonder no-one knows…