We improve existing brands and launch new ones according to best practice principles.

An illustration of a man thinking ahead as an example of Firejuice conducting a marketing plan
Brand strategy

We have extensive experience working with both product and company brands across many different industries. We take a “best practice” approach to brand strategy, brand refresh and conceptualising new brands and products to ensure optimal market relevance.


Through online workshops, in-depth telephonic interviews and internet research, we work closely with you to formalise a detailed description of the brand and position it for maximum appeal. Through our partner network, we also help to roll out the brand and develop marketing and sales materials.


For small businesses, our fee starts at R20,000 per brand or $2,000 (for companies outside South Africa). For larger companies, we quote on a case by case basis.