The marketing recipe

  Marketing won’t work for my business. It does not work. Or, I spend money on marketing, but it is a waste. Or, My business is too small to do marketing. I’ll do it when I am bigger. Or, My kind of customer doesn’t look at marketing. They just want the facts. Or, My sales depend on…

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Is your marketing based on facts?

  Here’s some marketing facts for your website: Do people visit your website? How many visit it, on average, every week? Where are they from? How long do they stay on your website? How many of them contact you? And for social media: How many people follow you? Typically, are your followers your kind of…

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Time for a new approach to your marketing?

Maybe we should all think again about how we do marketing? Or maybe more fundamentally, why we do it? Too often marketing is viewed purely as an expense, delivering little in the way of results, or at best, uncertain results. If this is also your view, change it in the new year! Marketing has to…

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Networking your way to a brand.

  If you sell to consumers, your number one marketing job is to create awareness. They need to know about you, before they’ll try you. The same is not true in business marketing. The fact that other businesses know about your business hardly makes a dent. Businesses are reluctant to “try” other suppliers. Rather, they…

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Why your business needs a marketing plan

It sounds like an idea from the past – the 1990s, even 80s. A marketing plan. Why should you have one? We work with many small and medium sized companies to help them improve their marketing and very few have a plan behind the marketing they do. Needles to say, step one is indeed to…

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How to build a world class brand

  A business owner recently asked me to help him build a world class brand. But how do you do this? Building a brand is different from making a sale. It’s fairly easy to develop a marketing campaign that drives sales: you just tell everyone you are on promotion. Suddenly sales spike! But a brand…

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