Where to from here with you marketing?

  I often think I should write a blog with this title. I don’t really know why – the idea has just stuck in my head… So, where to from here? You see, the answer to all questions lie in the fundamentals; the truth. And the truth about marketing is that it is difficult; it…

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Is your business leaving a scent?

  How do you attract attention in the wild? You leave footprints and a scent. Evidence that you’re in the area… With digital marketing tools it is easier than ever to drop a scent that you are around. On average every week about 200 people visit the Firejuice website. 90% of them are from South…

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What do you expect from your marketer?

  What do you want your marketing person to do? What are your expectations? What must they deliver? What results do you want to see, and how soon? The answer to all of these are obvious: You want them to deliver sales, and soon! Off-course, there are 2 issues here: A marketer can only add…

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The marketing recipe

  Marketing won’t work for my business. It does not work. Or, I spend money on marketing, but it is a waste. Or, My business is too small to do marketing. I’ll do it when I am bigger. Or, My kind of customer doesn’t look at marketing. They just want the facts. Or, My sales depend on…

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Is your marketing based on facts?

  Here’s some marketing facts for your website: Do people visit your website? How many visit it, on average, every week? Where are they from? How long do they stay on your website? How many of them contact you? And for social media: How many people follow you? Typically, are your followers your kind of…

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Time for a new approach to your marketing?

Maybe we should all think again about how we do marketing? Or maybe more fundamentally, why we do it? Too often marketing is viewed purely as an expense, delivering little in the way of results, or at best, uncertain results. If this is also your view, change it in the new year! Marketing has to…

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