The role of the consulting company website

These days every business has a website, but not every business knows why it has one. A website is like everything else in your company, it should add value, especially a consulting company website. In our work with consulting companies we find that many of these so called “professional services firms”, such as engineering firms,…

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Choose your customer carefully.

  What makes a seesaw so amazing for a child is that whatever someone does on the other side has a direct, positive impact on them. Off course, this all works in the physical world of the park playground, but what about the adult world and the playground of business? What about the intangible world…

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Why sales prospecting is not old fashioned

  Business to business sales within niche industries is hard, and marketing will only make it a little bit easier. Ultimately, to do it right, you need someone to sit down and research the living daylights out of the niche using the internet and a phone! Let me give you an example: Someone asked me…

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Where to from here with you marketing?

  I often think I should write a blog with this title. I don’t really know why – the idea has just stuck in my head… So, where to from here? You see, the answer to all questions lie in the fundamentals; the truth. And the truth about marketing is that it is difficult; it…

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Is your business leaving a scent?

  How do you attract attention in the wild? You leave footprints and a scent. Evidence that you’re in the area… With digital marketing tools it is easier than ever to drop a scent that you are around. On average every week about 200 people visit the Firejuice website. 90% of them are from South…

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What do you expect from your marketer?

  What do you want your marketing person to do? What are your expectations? What must they deliver? What results do you want to see, and how soon? The answer to all of these are obvious: You want them to deliver sales, and soon! Off-course, there are 2 issues here: A marketer can only add…

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