Why you need to do marketing in your business

If you starve your body from an essential vitamin, you will in due course experience symptoms associated with the deprivation. A doctor will be able to recognize these symptoms and recommend the relevant vitamin to turn things around. The same applies to a business. If certain key ingredients – let’s call them “business vitamins” –…

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Marketing strategies for professional services

Depending on which professional you are, you need a different approach to marketing. Marketing strategies for professional services differs depending on the type of service you offer. Broadly speaking there are three categories of professionals: Contractor Consultant Coach Let’s briefly look at each and how they should be promoting themselves: Contractor The contractor’s main role…

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How to take Marketing seriously when building a business

It is interesting that entrepreneurs can be both very busy, stressed and hardworking on the one hand, and on the other be relaxed in how they manage customer relationships. They are essentially operationally driven, but customer casual. They don’t know what their customers think. They don’t know where else their customers shop. They don’t know…

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What is your relationship status with your client?

  If you are in a services business, you are primarily relying on building a good relationship with your client. This relationship determines the success or failure of your business and should be actively managed. In the beginning, the greatest hurdle to a productive relationship is establishing trust. Then, as things mature, it becomes a…

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Why must they buy from you?

This is the question that many entrepreneurs don’t know how to answer succinctly. Even more importantly is whether they can answer it without defaulting to using “low price” as the primary reason. This is especially important because justifying a purchase on price does not offer you the best chance to survive long-term. The cheapest brands…

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Do you even need to do marketing?

Do you need to do marketing in your business? Or only sales? Doing marketing activity can feel like such a waste of time. It takes a long time to show results – if it even shows results. Actually, it feels like a gamble, and as a business owner you do not have money to gamble.…

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