The importance of having an advisor in the work place.

Who’s advising you? In a corporate business there is never just one boss. There’s the CEO, an executive team and a board. But in a small to medium sized business there is often just one: the business owner. The business owner is in many cases alone at the top and goes unchallenged. The result is…

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The importance of focusing on a niche market

The fewer resources you have, the more focused you need to be. This is the Importance of a niche market and it is the essence of the concept of strategy. Strategy is nothing but answering the question: “where will we focus our efforts?” By focusing your efforts, given your limited resources, you allow for two powerful…

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Is your business customer-oriented

How to become customer oriented in your business? You can summarize most business strategy advice, most business development guidelines; entrepreneurship tips and marketing and sales recommendations in this one sentence: get closer to your customer. By focusing your business outwards, towards the customer, instead of inwards, towards your operations, a small miracle happens: you start…

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Why you need to do marketing in your business

If you starve your body from an essential vitamin, you will in due course experience symptoms associated with the deprivation. A doctor will be able to recognize these symptoms and recommend the relevant vitamin to turn things around. The same applies to a business. If certain key ingredients – let’s call them “business vitamins” –…

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Marketing strategies for professional services

Depending on which professional you are, you need a different approach to marketing. Marketing strategies for professional services differs depending on the type of service you offer. Broadly speaking there are three categories of professionals: Contractor Consultant Coach Let’s briefly look at each and how they should be promoting themselves: Contractor The contractor’s main role…

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How to take Marketing seriously when building a business

It is interesting that entrepreneurs can be both very busy, stressed and hardworking on the one hand, and on the other be relaxed in how they manage customer relationships. They are essentially operationally driven, but customer casual. They don’t know what their customers think. They don’t know where else their customers shop. They don’t know…

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