How to create a unique brand story?

How do you create a unique brand story if you sell something almost exactly like the competition? I was watching two videos on YouTube the other day about how traditional Spanish ham is made, essentially a version of the Italian delicacy, parma ham. The first video shows a herd of round pigs grazing on acorns…

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Why your business strategy is important for marketing success?

I walk into many companies that lack a business strategy but are asking for a marketing strategy. It doesn’t work that way. Marketing is not that important. You need to first know what you are doing with your business, before you worry about marketing; or even sales. So what is a business strategy? Your business…

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Maybe this is why your business is not growing?

Why my business is not growing? If your business is not growing, you probably have two main options. One, change your product. Two, change your market. In the final analysis, it is either one of these that need to be fixed. Consequently, at its most basic level, a successful business is where the product is…

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How much should you invest in your sales process?

You need two things for a successful business. You need a great product. You need a customer. When the above two come together, you have a business. The fancy term for this is product market fit. Once you have established this, you are in the money, or at least well on your way there. The…

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Why is marketing important for the growth of your business?

Why is marketing important for the growth of your business? The importance of marketing in a small business is to achieve growth. The type of growth that is much greater than what you can achieve with a pure sales-focused approach. But how exactly does Marketing grow your business? This is the question that very few…

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What is your business success recipe?

Do you have a business success recipe, or are you still trying to find it? It’s okay to still be looking, but you can’t look forever. At some point you need to know what it is you should be doing to make money, consistently. I think a lot about this topic, partly because Firejuice is…

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