How much should you invest in your sales process?

You need two things for a successful business. You need a great product. You need a customer. When the above two come together, you have a business. The fancy term for this is product market fit. Once you have established this, you are in the money, or at least well on your way there. The…

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Why is marketing important for the growth of your business?

Why is marketing important for the growth of your business? The importance of marketing in a small business is to achieve growth. The type of growth that is much greater than what you can achieve with a pure sales-focused approach. But how exactly does Marketing grow your business? This is the question that very few…

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What is your business success recipe?

Do you have a business success recipe, or are you still trying to find it? It’s okay to still be looking, but you can’t look forever. At some point you need to know what it is you should be doing to make money, consistently. I think a lot about this topic, partly because Firejuice is…

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Why you should measure your marketing reach

Business is a numbers game. When I speak to entrepreneurs about marketing they always give me the same reason why they want to do it: because we want to sell more. Needless to say, “selling” is about the numbers. But before you can reach any of these numbers, you need the marketing reach. So if…

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How to motivate your next price increase

It can be difficult to motivate a price increase on your product, but maybe you are thinking about it all wrong. I was watching an interview some time ago with an executive at a large overseas freight rail company when he was asked by the interviewer about his plans to raise prices in a deflated…

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Sales versus Marketing and which one to use

There is no such thing as Sales vs. Marketing. There is just one thing: how to get your product, or service, out the door and into the hands of the customer. You can call this process whatever you want: Sales. Marketing. Business D​evelopment. Point is, you need to get your message across and get your…

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