The power of small

I read a lot. In fact, it is a bit of an obsession at the moment. This is a good thing because I hopefully learn something in the process. It is also a frustrating thing, because it is not easy to keep track of all the stuff that jump at me. Here is a short…

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It's time to actively manage that online profile!

I attended a 27 Dinner (www.27dinner.com) evening recently where Graeme Codrington (Twitter: @FuturistGraeme) presented some interesting views on the future of the internet. My key take-out: most of the tech news we are bombarded with daily is mostly noise. The real news, hidden below piles of daily “tech news”, is the fundamental change that technology,…

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Where are the marketing campaigns with guts?

I was watching a Cannes 2013 winners real last week when I was struck by just how meaningful many of the winning campaigns are. For me this confirmed that Marketing must have Meaning. The type of meaning that has a real impact on people’s lives. Meaning that goes way beyond the superficial and creates real…

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Small companies need big brands

These days I find myself obsessing over the question of who is the best. Usually the question is reserved for sport – i.e. who is the best cricket team, rugby team, tennis player, golfer or 100m sprinter…in the world. I am however also asking: which is the best business, in any given industry, in the…

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Facing reality, one brand at a time

A number of conversations with small business owners this past week has made me realise just how different the world of business is when you sit deep inside the belly of a large corporate versus when you are outside of it, starting your own business. I can’t help but think of the former as a…

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Marketing is about friendship. Not fame!

I spoke to a small business owner recently about how he could improve his business through a focused brand and marketing strategy when he said the following line that belongs to the classics: For me this is one of the most common misconceptions about marketing – that this is about ‘becoming famous’. I can just…

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