Does your business look good?

Here’s a question I have been grappling with lately: How can I make real hard core B2B focused SMEs understand the power of design? Not the design of a factory floor, machine or latest Toyota bakkie, but the design of their company’s corporate identity. The logo, website, business card and letterhead. I find that most…

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Tell them what YOU want!

I was talking to a small business owner the other day when I used that dreaded word that belong in the thick annual reports of bloated corporates: “stakeholders” The response was immediate: Who are my stakeholders? The best part for me was how this question was thrown at me not in any sort of apologetic…

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Monopolise your target market

I attended the “Screw it Lets Do it” morning at the Branson Centre for Entrepreneurship last week. It is an event where entrepreneurial upstarts pitch their business to mentors, experts and fellows. I found it super inspiring, listening to entrepreneurs – old and young – all starting their own business. It made me think of…

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True innovation needs less authority

I attended a presentation last week by the brand strategy consultants Yellowwood on their latest whitepaper entitled “Transformative Innovation: An African Path to Success”. During the 1 hour presentation I was inspired by the following statement: “South Africans come from a culture of authority.” The more I think about it, the more I agree. Somehow…

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Just get a new couch

I think many small business owners feel the same about branding and marketing agencies as I do when I walk into a sports shop. The other day I took my old bicycle to a cycle shop to ask how much it will cost to refurbish the bike and make it look vintage cool. The experience…

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The marketing playground

For me as a young marketer, there is often a lot of doom and gloom around my chosen career path. It is just not cool anymore to say you are in marketing. Almost on a daily basis I am bombarded with the bad news. According to the Brand Council SA’s recent Brand Marketing Barometer Survey,…

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