Does your business have a brand blue-print?

Does your business have a brand blue-print? Most small business owners know they should market their business. They understand that marketing is important and so they try to do it. They get someone to do them a nice logo & business card. They make sure there is a sign at the entrance. Many have some…

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Why do small businesses neglect their brand?

Why do small businesses neglect their brand?   Here are a few of the main reasons why small companies neglect their brand: A lack of information Traditionally the area of branding has been the domain of large, often multi-national companies concerned with their reputation. Consequently, there tends to be a lack of practical information concerning…

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Small companies must actively do brand management

Most of us know that Coca Cola is one of the biggest brands in the world, but what exactly is a brand? According to the American Marketing Association a brand is: …a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller and to…

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Customer service lessons playing Santa

 Customer service lessons playing Santa It has been a steep learning curve, playing Santa Clause to my young nephews this past Christmas. It all started some months ago with me offering to take over from my brother-in-law who has been doing it for the past few years. I didn’t make much of my appointment by…

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My Christmas wish

My Christmas wish is for South Africa to be a startup nation The end of the year is here and I’ll admit it – I am experiencing my annual dose of feeling a little emotional about “something” coming to an end. It is a time of introspection for me and I find myself asking tough…

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Know your customer

Executive summary Understand that the customers’ representative is only the tip of the iceberg of a much larger decision making unit. Ask probing questions to understand both the person, and the company they represent. Treat the customer rep as your sales agent based deep inside customer territory. Equip them so that they can represent your…

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