Does your business have a marketing plan?

Does your business have a marketing plan? Why do so many SMEs not have marketing plans? I am exposed on a daily basis to companies doing marketing in a haphazard way. I recently heard of a hotel group wanting to run three different promotions on their website – all at the same time. Obviously there…

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SMEs should embrace digital marketing

SMEs should embrace digital marketing I see this a lot. Small and mid-sized companies with websites that don’t do anything for their business. In fact, I am wrong – it does do something. It hurts their businesses. The cliché is true: Your website is your digital store-front. Surely if your store-front looks mediocre, your business…

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Take responsibility of social media

Take responsibility of social media I am seeing this a lot: a business would outsource its social media to a digital agency and keep a hands off approach. The agency, in an honest attempt to keep the client happy, will ensure that regular updates are posted but often this content was generated without the active…

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Does your business have a brand blue-print?

Does your business have a brand blue-print? Most small business owners know they should market their business. They understand that marketing is important and so they try to do it. They get someone to do them a nice logo & business card. They make sure there is a sign at the entrance. Many have some…

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Why do small businesses neglect their brand?

Why do small businesses neglect their brand?   Here are a few of the main reasons why small companies neglect their brand: A lack of information Traditionally the area of branding has been the domain of large, often multi-national companies concerned with their reputation. Consequently, there tends to be a lack of practical information concerning…

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Small companies must actively do brand management

Most of us know that Coca Cola is one of the biggest brands in the world, but what exactly is a brand? According to the American Marketing Association a brand is: …a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller and to…

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