Explained: Sales vs. Marketing vs. Branding

Explained: Sales vs. Marketing vs. Branding Here is a short overview of how I see the difference: Sales Sales is the process of forcing something down someone’s throat. If you are very good at it, you can get a surprising amount of stuff forced down, but there is always the risk that at some point…

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Why should a business grow its brand?

Why should a business grow its brand? A small business owner asked me recently whether an investment in his company’s brand will lead to more sales? My answer was a very clear, confident, no. At least not in the short term. There is an obsession among small businesses to grow sales; generate leads and convert…

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Good digital marketing is bluntly honest!

Good digital marketing is bluntly honest! I’ve learned many things working in big corporate environments for years, but one thing that stands out for me is that the bigger a business becomes, the more difficult it is to have honest conversations. There seems to be a direct inverse relationship between company size and honesty. Digital marketing…

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Does your business have a marketing plan?

Does your business have a marketing plan? Why do so many SMEs not have marketing plans? I am exposed on a daily basis to companies doing marketing in a haphazard way. I recently heard of a hotel group wanting to run three different promotions on their website – all at the same time. Obviously there…

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SMEs should embrace digital marketing

SMEs should embrace digital marketing I see this a lot. Small and mid-sized companies with websites that don’t do anything for their business. In fact, I am wrong – it does do something. It hurts their businesses. The clichĂ© is true: Your website is your digital store-front. Surely if your store-front looks mediocre, your business…

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Take responsibility of social media

Take responsibility of social media I am seeing this a lot: a business would outsource its social media to a digital agency and keep a hands off approach. The agency, in an honest attempt to keep the client happy, will ensure that regular updates are posted but often this content was generated without the active…

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